Blackberry will not be making phones anymore.
Today I read that BlackBerry is shuttering its hardware side of the business. Its future will be in software development. Here are some thoughts on Blackberry's future.
The mobile phone company from Canada, Blackberry, used to be the most popular business phone. When I took up my masters, many of my friends were businessmen who ran their own companies. Some of them were working for others, doing sales or management. And they all had one thing in common: They smoked.
Just kidding ... The one thing they had in common was their use of the Blackberry. It was like a club for them. In those days, I owned a cheap Android phone. They used to laugh at Android. Most of them encouraged me to pick up a BlackBerry for its "secure messaging". But then they would tell me about how there's a small bill every month where their messages would be routed through a server in Canada. I was turned off by the idea of a subscription that I could not opt out of.
But those were the days before Samsung became the world's number 1 mobile phone maker. Before iPhones were the popular thing. Because companies wanted security and performance, and the Blackberry offered that.